Creative thinking, emerging technology and data driven design.

With over 20 years of industry experience, and 17 with Grey Midwest, I have worked with a rolodex of CPG brands like P&G (Tide, Febreeze, Downy, Dawn, Gillette, P&G Femcare, Pantene, and many others), Swisher, Discover, Hostess, and Energizer.

I love all things motion, including video, motion graphics, banner ads, social posts, and Amazon - you name it, I have a passion for it.

My work is award-winning. From best-in-class HTML5 banner ads to LeBron James social posts for Tide, to a little video I shot for Downy on a GoPro that has over 10 million views on YouTube (we created a TV spot based on it). Facebook videos and posts, YouTube, 360 video, TikTok, Cinemagraphs. If you need to hang a Superhero off the side of an Art Museum, I’m your guy (yeah, I did that). Need to shoot confetti out of a toilet for a live-streaming Super Bowl event? Done. (thanks Febreeze). Need a GOT-style dryer built out of a wine barrel? Sure thing (Downy ye Olde Laundromat).

I am an expert in Display Media. From standard HTML5 Banner ads to DCO (Dynamic Creative Optimization). I trained and helped build up our Display Media team in Costa Rica, led the way in the company’s transition from Flash to HTML5, and also crafted our QA scripts for banners, making us world-class in Display advertising production. I led Conagra Foods into the land of DCO. I was the first to use P&G’s programmatic media buy engine, Hawkeye, for a Pantene campaign.

Expert in all forms of creative media and platform production. I will translate specs to asset needs, serve as a final quality check, and direct any animation needs. I create and oversee.

I can help you sift through a complex media plan, or help you craft an effective one.

I rock out in After Effects. I can make water bounce off of Unstopables bottles, or a flower dress appear out of nowhere, with some magic in there.

Over the past 20 years, my work has been seen by Billions of consumers, that’s with a ’B’. I’ve won numerous Addys, Effies, and that one Cannes Gold Lion for a Pringles banner.