Display Media Director / Motion Graphics 03/2008– 06/2025

Grey, Cincinnati, OH

  • Elevated the creative standard in Social, Motion Graphics, and Display Media for clients at Grey Midwest while providing guidance, thought leadership, and best practices across all brands.

  • Pioneered the integration of new technology into digital media planning and tactics, enhancing overall media strategies.

  • Consulted with our brand teams, partner agencies, and directly with clients to foster collaboration and ensure alignment on media strategy.

  • Managed relationships with media vendors to optimize campaign performance.

  • Leveraged skills in motion graphics, Photoshop, design, and video editing, alongside AI tools, to deliver high-quality project outcomes quickly and efficiently.

  • Expertise includes Motion Graphics, Concepting, Art Direction, Experience Planning, Interface Design, Banner Ad Production, Videography, Social Video, Ecommerce, Experiential Design, Commercial Editing, and AI.

Art Director 10/2006– 2/2008 Big Fat Brain Covington, KY

  • Designed and developed a range of online experiences and branding campaigns for notable clients including iRobot, Virgin Life Care, Training Camp, and Procter & Gamble as an Art Director at Big Fat Brain. Contributed to the interface design and development team that successfully launched mydamnchannel.com, an innovative online video content provider.

  • Cultivated creativity in new media to produce distinctive online experiences that exceeded client expectations.

Creative Director 11/2004– 10/2006 Convergys Cincinnati, OH

  • Served as Creative Director, Interface Designer, and Flash Developer for Convergys Learning Solutions, focusing on Flash-based business simulations.

  • Led the Flash interface development for McKesson and British Healthcare application simulations, creating efficient methodologies for rapid delivery. Oversaw creative direction for General Motors Call Center training initiatives.

  • Holds a patent for a method and delivery system for XML-based conversation simulations.

“Matt is the most well-rounded creative in the department with a skill set that is completely unique. He possesses the design skills, editing skills, and creative ideation abilities, and has consistently demonstrated his capacity to transition seamlessly across projects and brands. He might be the only one in the office who can move that fluidly between teams, and his expertise, particularly in the realms of display media and motion graphics, is invaluable to all collaborators.”

— Ray Elfers, Group Creative Director, Kroger